Displaying headlines from rdfs/index.rdf
Gunning for Google: MSN Reveals Paid Search Plans
MarketingVox reports:MSN officially announced that it is planning
to launch a test version of a keyword bid management platform
- MSN Keywords - in October, reports ClickZ. The pilot program
will be limited to 500 marketers, by invitation only. The...
Google Tests Longer AdWords Description
MarketingVox reports:According to a post on ThreadWatch (via Search
Engine Lowdown) an email invitation from Google offers selected
AdWords beta testers the opportunity to use up to 200 characters
in the description field - up from the current limit of...
FTC Charges Seven Companies for Affiliate Spam
Ken Magill reports:The Federal Trade Commission (FTC) has charged
seven companies with violating anti-porn provisions of the CAN-SPAM
Act as a result of activity by their marketing affiliates, the
commission announced yesterday. Though the seven firms didn't
e-mail consumers directly,...
eMarketer: Fear Not the Cookie Monster
MarketingVox reports:According to eMarketer's just-released
The Cookie Report, web advertisers and publishers must convince
internet users of the benefits of cookies, which vast numbers
of users are reported to regularly delete; unless consumers are
convinced not to do so, the...
Third-Party Cookies Crumble For E-tailers
Enid Burns reports:Companies would do wisely to use first-party
instead of third-party cookies, according to findings from Coremetrics
research. The company revealed findings from its LIVEmark Index,
a service that provides benchmark performance tracking for over
110 online retail brands....
News Corp. To Acquire Intermix
Ken Magill reports:Rupert Murdoch's News Corp. has demonstrated
the seriousness of its commitment to digital media by reaching
a deal to buy Intermix Media Inc. for $580 million in cash. At
the same time, Intermix announced it has exercised its...